Whether an artist’s song or album charted or not used to rely heavily on how much money had been invested in them. Upon the millennial shift, this statement is moving further and further away, or is it..?
These days an artist can chart based purely on their talent and song writing skills, with the help of some cleverly targeted marketing, and it's much more difficult to measure the chart value of an artist's work solely by looking at how much money has been invested in them. In the digital age, and amid the streaming climate, an increasing number of factors must be considered when looking at an artist's likelihood to chart, including likeability and social media popularity among other things. All of which result in a much more diverse, and some might argue fairer, music industry environment.
How important is a chart position in 2019? How do you chart? What could chart placement do for your career? What percentage of artists charting are signed to major labels? Does charting have a vital knock-off effect on other revenue streams? You might have found yourself asking all of the above, and at this year's Off The Record How To Chart
will uncover the answers.Panelists:
Chris Austin - Official Charts (Moderator)
Gabbie Witham - The Orchard
Bruce McKenzie - Townsend Records