Sophie has worked for MEC for 6 years and currently sits in the MEC Wavemaker Strategy & planning team. Prior to this Sophie worked in communications planning for 4 years across Johnson & Johnson, Lloyds, Freeview and SAB Miller. She has significant experience in music and entertainment, co-founding MEC Music Week which took her to Cannes Entertainment last year to present ‘Breaking the Band’ for MEC Wavemaker to launch the content division to market. As Content planning director, Sophie oversees all briefs into the strategy team and develops responses with strategy, creative and activation from start to finish.

Panel: How to break a band in 10 weeks