Mark is the Group Strategy Director at MEC Wavemker. Mark has 17 years' experience working as a partnership and marketing consultant within music and sport. In this time he has written music strategy for clients including Vodafone, Orange, Relentless, Samsung, Nokia and Gaymers Cider. Mark is the co-founder of MEC Music Week.

Outside his day job Mark runs Right Chord Music a company set up to champion incredible new music. The RCM blog has attracted visitors from over 180 different countries. Mark currently manages The Daydream Club and provides pay as you go management support to a host of other unsigned artists.

Panel: How to break a band in 10 weeks