How to Break a Band in 10 Weeks
Where – CENTRAL METHODIST HALL
Making great music is pointless unless people get to hear it. With this reality ringing in their ears, the team at London media and partnerships' agency MEC Wavemaker took on a unique challenge. To attempt to break an unsigned band in just 10 weeks using media, social content, and great story-telling. No budgets, record labels, radio pluggers or music press. This session explains what they did, and what they achieved during the 10 week campaign. It's a compelling tale of passion and tenacity - essential viewing for any new bands or artists that don't have the budgets to compete with major label artists.
Speakers: Mark Knight - Group Strategy Director, (MEC Wavemaker), Sophie Neville - Content Planning Director (MEC Wavemaker), Mel Mould - (Business Director, MEC),