With the global network of social media and streaming, is an A&R representative really needed to discover the latest new music? In the past, record labels had considerable influence over which artists gained popularity and which artists didn't, as the primary source for new music discovery, guiding the public towards which records to buy, and which gigs to go to. Nowadays, amid the digital music climate, A&R reps have new means to influence an artists popularity, such as the use of 'cookies' and data to produce a ‘suggested’ list on apps like Spotify and Youtube, ensuring that music fans are delivered new music from their favourite band ad similar artists straight to their phone. A&R In The Digital Age
will consider the
role A&R plays in the modern music climate, and continued advancement of music technologies, and where we should be looking to find the new hottest artists.Panelists:
Nina Condron - Horus Music (Moderator)
Josh Mateer - Warner Music
Adam Al-Hilali - Liberty Music
Harley Cassidy - Sony Music
This panel is proudly sponsored by Horus Music.