The Tipping Point unearths the best new music coming out of the UK, tipping the best tracks, videos and tour news five days a week, with thousands of music industry figures receiving fortnightly email roundups.
We discover our music via a unique Tippers Network of reliable tastemakers across the UK. Unlike many music blogs, we do not depend on PR spin and as such are one of the first to hear about buzz artists. Our Tippers are the most ‘ear-to-the-ground’ tastemakers in all areas of the country.
The Tipping Point also feeds into an artist development programme, helping to prepare a small number of emerging artists for the music industry, artists are identified using the blog and our trusted expert network including Sentric Music Publishing who will also assist with creative and sync opportunities alongside royalty collection. A team (manager, plugger, PR) will be built around each artist who will also access live opportunities and digital expertise improving their ability to connect with audiences, gain industry traction and break new markets.
Each Tipping Point artist will be supported across two releases, and each artist will also perform at a high-profile Tipping Point showcase at the Great Escape in Brighton.